Improve Close Rates By Offering Your Candidates a “Reverse Interview”

Improve Close Rates By Offering Your Candidates a “Reverse Interview”

Experienced recruiters love to say in any interview, the candidate is also assessing you. That you need to balance technical assessment alongside selling the opportunity, making sure the candidate comes to understand why your company is such a great place to work.

But in reality, how much interview time are you allotting for the candidate to assess the company? Here’s a fact I just made up based on my own experience: most interviewers cut off their regularly scheduled programming with about 5 minutes left, with all the deftness and fluidity it takes to ask “what questions do you have for me?”

5 minutes. If i’m trying to learn about a company, 5 minutes isn’t going to yield me anything I couldn’t learn from their website or Glassdoor profile. That’s why at One Medical, Head of Technical Recruiting Viet Nguyen has worked in an additional interview he calls the “Reverse Interview”. In this interview, the candidate has the option to request another interview with any of the people they met with, this time following their own structure, giving them plenty of time to get a peek under the hood and ask the hard questions. Though the interview is optional, Viet says 8/10 candidates choose to go through with it. That’s a significant majority, and should tell you one thing: candidates do not feel they are getting a comprehensive view of your company from the standard interview process.

Later, Viet and your fearless host dive in to soft core competencies, such as collaborative skills, transparency, and grit. As Viet has come to find, someone can be too competent in these areas, which leads to unique challenges that require nuanced and delicate management. We unpack all this and more in the most recent episode of your favorite recruiting podcast, Talk Talent To Me.

You can stream the full episode below, and don’t forget to subscribe via iTunesGoogle Play, or anywhere else fine podcasts are streamed.