Everyone knows that relentless focus and prioritization are table stakes in managing a product to success. But as the product grows, and the list of priorities grows with it, it can become increasingly difficult to scale your own time and priorities as a busy PM.
This is where effective delegation can help you scale the focus of your product to ensure every single detail gets the attention and care it deserves. Read on to understand more about the following tips for effective delegation:
Before we dive into how to delegate effectively, it’s important to understand why focus matters. Keep in mind these two fundamentals:
When it’s time to delegate: Knowing when it’s the right time to delegate is extremely important, as it can be hard to see in our busy day-to-day mindsets. If you find yourself balancing 5 or more projects concurrently you’re probably stretching yourself too thin. Delegating can help ensure your product gets the attention to detail it deserves across the entire experience; it’s much better to ship 3 high quality projects than 5 low quality projects.
Time to market is valuable: Quality and details are important but we all have deadlines to meet both internally and for the market. Time to market is key to everything we do. Something great that you could have shipped yesterday is losing its impact and value every day if it's not in your customers' hands yet. You want to avoid competition beating you to market as best as you can. While the first mover advantage is not always a winning strategy, it can have a big impact in many markets (e.g. AWS).
Product management gets more difficult as businesses scale -- and the list of priorities grow with it. Scaling time and focus across priorities is critical to managing this growth. Follow these guidelines:
Passion truly matters in building a great product. Look for a team member who is sincerely passionate about a particular area and if their skills and expertise fit, help mentor them into becoming a PM for that particular area. A few tips to ensure that process goes smoothly:
Not every product team has a dedicated Project Manager to track and manage what they do. In fact, it’s your job as a Product Manager to ensure nothing falls through the cracks on delivering across these priorities you have set for your product. This means putting your project management hat on and tracking them. Here are some key tips:
Things move fast in the day-to-day of a PM. Your delegation strategy should keep pace as things shift and evolve. Follow these tips to adjust your delegation strategy effectively:
Learn something new about delegating recently? Feel free to add to this list of tips below.