Austin: Top Ranked Employer Brands by Job Seekers

Knowledge workers share the most appealing companies to work for


Hiring strategies for your city

It’s true: companies are only as successful as their people. And in order to attract the best and brightest, today’s innovative companies need a strong employer brand. A positive brand reputation can mean the difference between a company maintaining an all-star team and consistently losing dream candidates to a competitor.

  • Insight 1

    31% of tech workers consider flexibility to work remotely one of the most important factors when job searching

  • Insight 2

    59% of candiates have taken a recruiter call because the company has showcased benefits and perks

  • Insight 3

    87% of tech workers would leave their job for another one with a higher base salary

Emerging Trends in Employer Branding

How to invest your resources in 2020

Local Leaders in Austin

Top 20 Employer Brands

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  1. Indeed
  2. Whole Foods
  3. Dell
  4. HomeAway
  5. National Instruments
  6. Silicon Labs
  7. GoDaddy
  8. RetailMeNot. Inc
  9. WP Engine
  10. SolarWinds
  11. uShip
  12. Spiceworks
  13. Blackbaud
  14. Bazaarbaud
  15. BigCommerce
  16. Sysco Labs
  17. Procore Technoplogies
  18. TrendKite
  19. Spreadfast
  20. SecureLink

Read full insights: Brand Health Report

Getting to know knowledge workers in Austin

What talent looks for in a company
  1. Compensation (i.e. base salary)
  2. Company culture
  3. Benefits beyond salary (e.g. healthcare, equity, perks)
What turns talent off from a company
  1. Not knowing enough about the company
  2. Poor reputation
  3. Not interested in the product

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Wage Gap: Pay Trends in Austin

TL;DR Austin tech workers

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Distribution of the Wage Gap

60% of the time men are offered higher salaries than women for the same job at the same company and companies offer women 3% less on average than men for the same roles.

  • Job offers made to women that were less than job offers made to men
  • Job offers made to women that more or equal less than job offers made to men

Wage Gap in Austin

In 2019, our data shows that women working in Austin are offered 6% less than men in a similar roles.

  • Expectation gap
  • Wage Gap

Read full insights: Wage inequality Report

Knowledge is power

Strategies to ensure you're paid fairly

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Strategies for equitable tech hiring

How companies can battle wage inequality

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Podcast: Talk Talent to Me

Learn from the best in recruiting

Real conversations from top talent acqusition leaders

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Bianca McCann VP of HR


See all case studies
“We call it our cheat code. To find qualified talent, and qualified talent that’s looking...half the battle is already won. Simply put, our ROI on Hired absolutely makes sense and is why we’ve been a continued customer since 2015. Our decision to continue using the platform is easily answered.”
Kyle Barbato Recruiting Manager
“In my experience, Hired is the only tool on the market that provides you a pool of warm candidates that are looking currently, and makes it easy to connect with them. From a sourcing perspective, knowing a candidate is looking is invaluable.”
Mike Moriarty Head of Global Staffing


Austin Salary Trends for Software Engineers

With more companies making the transition to cloud computing and data-driven software solutions, the tech industry in Austin has recorded a steady rise in average salaries. Tech workers experienced a 1.85% increase in the average year-to-year salary between 2016 and 2015. This was followed by an even sharper increase over the next two years. Spurred in part by the demand for developers and data professionals, the average tech paycheck in Austin grew by 7.2% in 2017 followed by a 6% rise in 2018. In total, the tech industry recorded a 15.7% increase in average salaries across four years. In 2018, the average Austin tech worker’s salary was $125,000, over twice the national median household income ($53,482) and twice the average annual pay of employees located in Texas ($55,216). Between 2015 and 2018, the income of software engineers and product designers rose by more than 10% while data scientists and product designers recorded similar gains. Paychecks weren’t the only important factor with most job searches. While 9 out of 10 workers would leave their job if they were offered a position at a different company with a higher income, 3 out of 10 tech workers preferred working with companies that provided the option of telecommuting. Workers also emphasized other factors such as the company culture and added benefits such as equity and insurance.

Top Brands Hiring Software Engineers in Austin

When asked to choose which company they’d most like to work with, the local tech talent ranked Whole Foods, acquired by Amazon in 2017, among the top five employer brands. Hardware giants, Dell was ranked third, followed by HomeAway and National Instruments. Also headquartered in Austin, Silicon Labs, a company that manufactures semiconductors and develops software solutions was ranked sixth. GoDaddy, the internet hosting company was ranked the seventh top employer brand, ahead of RetailMeNot.Inc and WP Engine. SolarWinds, a company that offers business solutions and infrastructure management software, was ranked 10th on the list. Just edging the top 10, uShip, an Austin-based company that provides online solutions for shipping services, was ranked 11th, ahead of Spiceworks and Blackbaud. Bazaarvoice, recently purchased by Marlin Equity Partner, was ranked 14th, followed by BigCommerce and Sysco labs. Procure Technologies, a company that provides cloud-based solutions for the construction industry, was listed in the 17th position, just ahead of TrendKite, Inc, an analytics company. Closing out the list were Spredfast (19th), a social media marketing software company, and SecureLink Inc, a tech company that provides remote support applications and software solutions.

Most In-Demand Software Skills in Austin

Driven by the increased demand for efficient web-based applications, job offers for full-stack engineers ranked as the top trending job for software developers in Austin, just ahead of backend engineers. Frontend engineers ranked third on the most in-demand list. With more companies adopting mobile applications and solutions, mobile engineers were the fourth most sought after position next to machine learning (ML) engineers. In choosing tech workers, many employers prioritized candidates that offered an even combination of hard technical and soft skills in addition to a wide portfolio. Topping the list of desirable software skills was proficiency in Go, the open-source language designed at Google. This was followed by Typescript (ranked by GitHub as the 7th most used language in the world). Proficiency with Ruby ranked third on trending skills followed by a strong knowledge of PHP code and PHP web frameworks. Closing out the list of top 5 sought after tech skills was a proven ability to write clean, efficient codes using JavaScript for front-end applications and more.

Pay Gap Trends

Although men still earn more than women, the Austin tech industry has made significant strides in narrowing the wage gap. In 2018, the wage gap improved to 8%. Data for the city shows that 40% of the time, women were offered similar or higher salaries for the same job at the same company compared to men*. Women were also quicker to take action when they learned of a gap in wages. Three out of 10 women began to search for new jobs, while 25% took steps to review their salary with the company manager. Available data also reflects a similar trend after hiring for certain jobs. Female employees starting out in product management, software engineering or dev op roles earned similar or higher wages compared to men.

*Tech workers can help close the gap by referencing high-quality salary data to know their worth and ask for it.